Monday, February 22, 2010

Good Lessons Learned Early On

Sharing. Something you learned about even before kindergarten. It's good to share. It's the right thing to do. You like it when people share with you. And now, I'd like to share some information on how you can share this year. GO! St. Louis and MERS/Goodwill have teamed up to collect 20,010 pairs of gently worn athletic shoes in 2010. GO! St. Louis is a local, non-profit organization that promotes healthy lifestyles and fitness through various programs in the community. This year is the organization's 10th anniversary, and they thought this would be a great way to give back and share with the community. All shoes collected will be donated to MERS Goodwill to help fund its mission to assist local people to find work and live more independently.

Our team here at PSG Marketing Solutions likes to share, too. We shared our expertise with GO! St. Louis and MERS Goodwill to help execute the "Share A Pair" intiative. We shared our cool idea of a "shoe mobile" to collect all donated shoes, then had it designed and manufactured.

So, check your closets and under your bed, and find those shoes that you haven't worn in a year. You can share them with someone who needs them. The Shoemobile will be at Chesterfield Mall from March 1 to 14, and South County Mall from March 15 to 30, 2010. For more locations, head to the GO! St. Louis website or click on the link here: http://www.gostlouis.org/shoemobile.html

Oh, and one more thing... How about sharing this message with someone?

Tom Schmittdiel
Account Director

Tuesday, February 9, 2010

We Love What We Do!

We're very excited to launch our new brand and everything that goes with it. That's because we love what we do! And, we hope that you can better see that in our new name, logo, and website. Now more than ever, we want to make sure that our brand clearly and concisely communicates who we are, what we do, and what makes us unique. Going forward, we will focus on five key services: strategic branding, promotions, advertising, training, and events. We are re-doubling our efforts to bring intense, creative passion to those areas, which will be even more effective in helping our customers grow their business.

Even the colors in our new log help define us:
  • Blue stands for intelligent. It's a primary color that is often associated with two of the deepest, most expansive elements we have, the ocean and the sky. We dig for in-depth knowledge of our customers' business, and we work longer and harder to understand their situations.
  • Fusion orange represents creativity. We ignite the best ideas and the most effective execution, and we bring them together with an intense, creative passion, all to meet our customers' needs.
  • New green means growth, new growth from joining our customers' business with our team of professionals. Our ideas that germinate from cultivating diverse thoughts and exploring different positions will drive our customers' business upward.

We've been serving customers with intelligent creativity for over 21 years. Now, we've elevated our brand to better reflect it. We look forward to a great year in 2010, driven by an incredible staff serving remarkable clients. And, it's sure to be a lot of fun because we love what we do!

Dave Smith
President